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Online Marketing Pay Per Click Search Engine Optimization

Will SEO or PPC Fire Up Your Business?

If you have a website or online store, driving people to your website is essential if you want to be a success. There are many ways to promote your site with search engine marketing techniques, with the two most popular being Search Engine optimization (SEO) and Pay-Per-Click (PPC).

Both of these methods are great tools to use but some will be of greater benefit to a website or store than others. It is important to weigh up the pros and cons of both tools before deciding which one is right for you. Many SEO agency offers pay per click management services that can be of great help in your business .

SEO – Search Engine Optimization

seo company san diegoUsing SEO is a great way to drive people to their website and many people undertake SEO without even thinking about it. This means utilizing the power of SEO can bring about great results when it is used properly.

There are many professional sites offering SEO tips and packages but these can be costly and not necessary for many sites. With a little knowledge, any website owner or blogger can control their own SEO campaign with no great difficulty.

The PRO’s of using SEO include:

  • Can be done for free
  • Can highlight any intensive knowledge you have on a subject
  • Can be assisted by external linking
  • You can take full control of the campaign

The CON’s of using SEO include:

  • Can take a considerable amount of time to rise up search engine rankings
  • No guarantee of transferring search results to clicks
  • May require content being bought, therefore costly

PPC – Pay Per Click

Pay Per Click Advertising PPC ManagementUsing PPC is a great way to create awareness of your website in the people you want to visit the site. Choosing relevant keyword and selecting the budget for each keyword means you are fully in control of how people find you and how much you pay for it.

This style of promotion ensures the people that are visiting the website are more likely to be interested in the products or services available on site. This is a great tactic for a website that believes they offer what targeted customers want.

The PRO’s of using PPC include:

  • Targeted keywords to ensure you are focused on the right people
  • Allows a budget to be made and stuck to
  • More likely to end in positive results because target market is being focused on
  • Drive visitors to a particular page on your site
  • Works very quickly

The CON’s of using PPC include:

  • Can be costly
  • No guarantee of turning clicks to sales
  • Other firms budgets may dwarf yours

Both of these methods offer advantages to a website looking to increase traffic on the site and a site has to decide which the best option for them is.

 

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Online Marketing

Can Google PPC Cause High Blood Pressure?

Google pay-per-click, also known as PPC, is a way of advertising online. Many organizations and businesses have been using Google PPC to promote their businesses successfully on their own or by the help  of pay per click management agency. However, over the years, it has become a difficult thing to handle.

Google can ban website is found using an ill-managed campaign

Google AdWordsThough Google PPC gets hold of instant traffic in just a matter of few minutes, especially when you have an Adwords account, many users complain that Google Pay-per-click can cause “high blood pressure” because of its complicated rules. Getting sponsored search results is pretty difficult, and Google has made it even more difficult now. According to its regulations, if any website is found using an ill-managed campaign, Google can ban them instantly. This really eats away the patience, and creates ample amount of worry for its users.

Though it is a good way of marketing it tends to get a bit technical and tough when you try to put all your promotional tactics in one hat. Google PPC is not that cost effective, as compared to SEO. Large companies can think of using it, but when it comes to smaller business owners, investing money is not a piece of cake. Thus, with Google pay-per-click, your website marketing budget can be a big shocker.

Another reason that can be worrisome is that your site may work with PPC for a short period of time, but will disappear soon, losing its name. So, it is pretty risky to invest in something that may not give results in the long run. Instead, if you try SEO, it will constitute a long-term relationship and will ensure the name for your website is built up over time.

Google PPC is not enough

san diego web designsWith Google PPC, you only get the ranking among search engines, which is not enough. As a business promoter, you need to gain good name and position among your clients, competitors, consumers, visitors, and also from potential prospects. Search engine rankings does not guarantee you better Public Relation building, and here is where it gets a bit tricky.

While using Google pay-per-click, all you focus on is to get people to click on your desired spaces. This can deviate you from content quality and better customer relationship building through the source of your website. So ultimately after some time, you will realize that it is causing you more loss than gain. Also, promotion seems much progressive when you get traffic at regular intervals, and your business tends to prosper.

Thus, it is more advisable that you use SEO or other tools as well for your marketing. Use Google PPC as part of your marketing strategy, but not your only one.